A IDEA THAT SHOULD HAVE WORKED
VOLUME 93
CHROMATEK MARKETING PROGRAMME IN DETAIL
HOW MUCH WILL THE CUSTOMER SERVICE PERSON COST
We are suggesting a rate of $5.00 an hour plus a bonus of $4.00
for every appointment photographed. We are suggesting that the person be employed for a maximum
of twenty hours a week however the exact amount you pay is over
to you but remember... if you pay peanuts you may end up with
monkeys.
It bombed ....badly... however Stuart Riddell took the same program and modified it a little... or a lot and has become one of the most successful portrait photographers in NZ and beyond.
Another
IDEA THAT SHOULD HAVE WORKED
VOLUME No 98
Cont.Top of Page
Several
weeks later....PROGRESS
The
Copyright Programme is almost already to roll.
The Copyright Attorney and the Barrister have both agreed that what I wish to do is completely achievable and we are now just waiting for the i's to be dotted and the t's to be crossed.
This
is the Copyright Programme as I see it:
It will start when you have your initial enquiry. At that stage
before you do any Photography you will ask them to sign a Copyright
Release, transferring the Copyright from them to your Studio.
There will be a simple explanation provided by the Barrister along with a very simply worded (in English) Copyright Transfer.
If the person refuses to sign this Copyright Transfer, you will then at that stage be able to decide whether you want to proceed with the Photography or not.
The Copyright forms will be sent to Chromatek who will register them with the new Company begin set up to handle this matter.
All of the Copyright forms will need to be registered with the Company within two weeks of the signing of the form, for the Company to be able to protect your interests in the Copyright.
There will be a fee paid with each registration and this will be on a pro-rata basis dependant on the numbers that each Studio will be handling. We will probably rate this on a Lab turnover basis on a starting point.
I have been advised we will need a fighting fund of about $60,000.00 . This will allow us to fight five simple cases or two difficult ones. So we are not talking about small change and we can only do this as a united body.
When it is ready I will be holding meetings thro out the country explaining the complete system to those who are interested.
I visualize that the registration fee will be $XX.OO per registration and until there is sufficient working capital built up within the Company to fight what ever Court cases maybe necessary to emphasize that you the Photographer are the owner of the Copyright.
This may mean that for 6-12 months a fee is paid and then after that initial establishment programme the fee will be reduced to a minor figure, merely to keep the thing operational. Naturally, if Court cases are involved this fighting fee will have to be re-established, but I would think if we win a court case we would get costs so extra's would not be involved.
The Barrister says that a trap situation will be completely OK, so in the next few weeks we will be asking for names of people who are illegally copying your Photographs.
We naturally will not be able to do anything about this until we have built up some capital to fight this in court, but if everybody gets behind this it should not take long.
This Copyright protection we will be offering to Chromatek Customers only and will be available to those Customers as long as they continue using the Lab.
This will be given in writing to the varying people that wish to participate.
COURT CASES
The Court case will be fought by the Company against the Copy-house
in the name of the Studio.
What this means is that the Studio will in actual fact appear to be suing the Illegal Copier. However, the Company will provide all the finance and Solicitors etc, to do this.
It bombed ....badly...thro lack of support... however today it would appear as if most photographers could do with this to protect their intellectual property.